Client Reports

Emerging Market Outlook: Demographics, Opportunity and Risk

April 29th, 2016

This report builds on our November 2014 report, Understanding the Demographic Dynamics of Market Opportunity, by ranking the top 30 emerging markets by prime working-age urban market opportunity and risk out to 2050.  We examine and compare the roles of age demographics, urbanization and income growth on each prime urban economy, and further categorize each country’s outlook by relative market size, economic growth dynamism and degree of risk.

For an excerpt adapted from this report, see Capturing the Urbanization Dividend: Lessons from China and Brazil.



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